Ferrero India launches Kinder Joy of Moving in India

Kinder Joy of moving is an international Ferrero Group Social Responsibility project that aims to inspire children and their families to get active, enjoy moving, and develop life skills in an engaging and joyful way.

Ferrero India has announced the launch of Kinder Joy of Moving (KJOM), a Ferrero Social Responsibility program of the Ferrero Group in India.

The globally successful model in KJOM is a scientifically recognized methodology that aims to get children moving, through play whilst developing key skills in major areas of – Physical fitness, Motor Coordination, Cognitive Function, Creativity and Life Skills. At a ground level, Ferrero India has partnered with Sportz Village, India’s largest youth sports organization with a vision to impact 100 million kids through the power of play/sport. The KJOM program in India, will cover selected 10 schools in Pune, Maharashtra and will impact over 5000 kids.

To kick-start the project in India, the Kinder Joy of Moving trainers from Alba, Italy, visited Pune to conduct “Train the Trainers” program with the 10 partner schools. This step was integral to ensure that the methodology’s best practices are effectively shared with the local school trainers through well-planned knowledge transfer sessions. The 2-day training added great value in cascading the Kinder Joy of Moving methodology and the all-encompassing sports curriculum carefully crafted by Ferrero, in close association with the Rome University “Foro Italico”, MIUR of the Piedmont Region and the Italian Olympic Committee (CONI).

Regional Head Kinder India, Amedeo Aragona, says, “Ferrero engages with the community on various levels. With KJOM, we are delighted to bring a tested methodology in sports to India, that encourages an all-rounded lifestyle. The joy of moving instinctively shifts the focus from performance to fun, from competition to collaboration. We are excited to start the journey in India and educate children through movement, joy, and learning that will assist them during their entire life.”

Adds Parminder Gill, Cofounder & Head of Corporate Business, “Sportz Village has over a decade long experience in using sport/ play to improve the educational and developmental outcomes of children – making Sportz Village a natural choice as a strategic partner for KJOM.”

Kinder Joy of Moving program by ‘Ferrero’ as part of their Group Social Responsibility project, is present in 28 countries like the UK, USA, China, and Germany amongst others through a variety of activities. Launched in 2012, the program is partner of 121 sports federations and associations and 5 Olympic committees globally joyfully engaging 2.6 million children. At the heart of the project is the strong belief that a positive attitude towards movement will make today’s children, better adults tomorrow.

Ferrero India started its commercial operations in 2004. In 2007 the Government of Maharashtra bestowed a mega-status project for its state-of-the-art production plant at Baramati near Pune. India is a production hub for Ferrero in Asia and the Middle East and exports half of its local production.

Headquartered in Pune, the company has regional sales offices in Chennai, Delhi, and Kolkata with a robust distribution network across all the metros and mini metros of India. Ferrero’s well-known brands in India include Ferrero Rocher, Nutella, Tic Tac, and Kinder Joy.

The ‘Kinder Joy of moving’ program (2014), Pietro Ferrero Kindergarten (Baramati), Anganwadis project (2019 design, construct) and the 2.5 MW rooftop solar installation are success stories of Ferrero’s Sustainability initiatives in India. Ferrero India has won several awards including the Greentech Environment Award; Impresa Award for People Empowerment; the Best Human Response Award; Kronos Excellence Award for Workforce Management; Supplier Excellence Award and 10th CSR Award for “Adding Value to local communities” and the CII Award for Commitment to Food Safety.