Clix Capital Launches AI-enabled Bot Maya to Acquire Customers and Enhance Customer Experience

Virtual AssistantMaya

WhatsApp has more than 500 million active monthly users in India. Clix is keen on making lending products available to every Indian and making availing loans as simple as using WhatsApp. In meeting this objective Clix has developed its own virtual assistantMaya-an artificial intelligence-enabled BOT available on Clix platforms and WhatsApp.

Weare certain that a significant share of new customers will beoriginated from our own platforms. We continue to work on super-convenient easy-to-understand fast fulfilment products backed by anytime anywhere assistance to help even those who are not tech-savvy. Clix is building products for Bharatsaid Bhavesh Gupta CEO Clix Capital.

Different capabilities Clix is currently working on includes video KYC (face match) digital signature e-Mandate OCR document fraud detection digital document generation penny dropping digi-locker etc. Some innovations like alternate data analyzer and Clix AI enabled credit decision engineDelphiare already LIVE. All these capabilities will enable Clix to provide an end-to-end digital experience for customers. Clix is confident that this approach will help in streamlining and providing customers with great experiences offering one view for customers across all digital assets.

Mayaenables Clix to potentially service a billion Indians for all their credit needs in the most simple and convenient way possible.Mayais multi-lingual and will eventually speak the language of every Indian making loans available to them the way they want whenever they need added Gupta.

ThroughMaya research application and lifecycle management of lending products will be super-easy and convenient. Any eligible person will be able to apply for a loan in just a few seconds withMaya. Clix team believes the future belongs to conversational lending which is what spurred the creation ofMaya. The AI-enabled BOT is currently integrated with WhatsApp and the Clix Website for providing 24x7x365 support to customers.

Multilingual in nature Clix BOT will be available for providing support services across all major Indian languages. But currentlyMayais available only in English with other languages slated to be launched in the near future. The Clix BOT is designed to handle varied functions and in turn assist customers through their loan lifecycle of search apply fulfilment service closure and (re) engagement.

Current Offerings

The BOT services currently comprise:

·         Checking Credit Score with pre-approved personalized loan offers

·         Various calculators like loan EMI Insurance premiums etc

·         EMI and other payments

·         Customer support and feedback

Apart from various strategic benefits and a great boost for the customer experienceMayawill also enable significant savings in operational expenses. The initial response toMayahas been very encouraging. In the days ahead Clix Capital plans to significantly increase the services offered byMayaand is also working on other BOTs to serve its employees and other stakeholders in numerous ways.